SoundCheck Session: Understanding the Asian American Experience Through Sound


WeWork  , 625 W Adams St , 19th Floor , Chicago, IL 60661 , United States


July 16, 2020
1:00 pm

About This Webinar

Join us on a journey of the Asian American experience and the importance of Asian representation in today’s media landscape. We will be sharing insights from our most recent Pandora Soundboard study conducted in partnership with Intertrend Communications and will dive into Asian American identity, the role audio plays in their lives, and what this group expects from brands.

We will have a short presentation, followed by a panel discussion with Asian American Marketing experts.

Claudia Oddo, Audience Marketing, Pandora
Victoria Luong, Associate Director of Strategy, Intertrend Communications

Cheryl Lee, Executive Director, Intertrend Communications
Nidia Serrano, Director of Audience Marketing, Pandora

About Intertrend:
Intertrend is a multicultural agency that understands the intersection of cultures, emerging trends, and the interaction between brands and consumers. Based in both Long Beach, CA and Plano, TX, the agency has worked with leading brands and also houses a family of entrepreneurial brand units that build to its core expertise across digital, content and experiential. Interpreters and interrupters, interdisciplinary and international, Intertrend is where culture and content meet.

About Pandora:
Pandora is a leading music and podcast discovery platform, providing a highly-personalized listening experience to approximately 70 million users each month with its proprietary Music Genome Project® and Podcast Genome Project® technology - whether at home or on the go - through its mobile app, the web, and integrations with more than 2,000 connected products.

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