Embark on a cultural journey as the South Asian & Modest Wear 2024 show unfolds. This diverse presentation highlights the richness of South Asian influences and the elegance of modest fashion, promising a unique and inclusive fashion experience.

The South Asian & Modest Wear Show will take place at Water Tower Place, FashionBar Level 3, 835 North Michigan Avenue, Chicago, IL 60611 on April 24, 2024. This three-hour event is not only a celebration of fashion but also a charitable initiative, in partnership with The Mary E Smith Foundation.

You can learn more/donate to the Mary E Smith Foundation by clicking this link here.

Non-Profit Beneficiary - The Mary E Smith Foundation

The Mary E Smith Foundation exists “To provide the resources to assist in the early detection and prevention of brain tumors; to support education and research in the neurosciences through scholarships; to award grants to health care organizations; to provide financial assistance for brain tumor screenings for underserved families; to promote healthy living and lifestyles through health awareness; to conduct and/or support community programs dedicated to the improvement of health, wellness and overall quality of life” – Mary E Smith website.

By partnering with the Mary E Smith Foundation, we contribute to the mission of supporting those impacted by brain tumors and promoting advancements in early detection and prevention.

The South Asian & Modest Wear Show will open with a cocktail reception beginning at 5:30 pm, which will include viewing designer samples as press, media, models, buyers, editors, stylists, PR organizations, VIPs, Celebrities, influencers and yourself kick off a week-long of The Shows!


  • Doors open at 5:30pm.
  • Red Carpet and media interviews begin at 6:00pm
  • VIP Reception opens at 6:00pm
  • The Show begins at 7:00p.m.
  • CLOSE at 8:30 p.m

Powered by FashionBar, this event is part of the Chicago Fashion Week experience, as we present The Shows from April 21st to April 28th, 2024 & The Marketplace on April 27th & 28th 2024. The Marketplace is a Chicago fashion experience, that showcases amazing designers, apparel, and products, giving you fashion, wellness, and beauty in unique Chicago venues. To vend at The Shows or The Marketplace, please email us at information@fashionbarchicago.com

Contact Us:

Media/Sponsors/Influencers/Buyers/Stylists/VIPS/Vendors or general questions and requests, please email fashionweek@fashionbarchicago.com or visit us at www.fashionbarchicago.com or call us at 312-532-4210.


If you are a designer interested in showcasing your collection at this show during Chicago Fashion Week powered by FashionBar, please visit www.chicagofashionbarweek.com or call us at 312-532-4210.



Water Tower Place, Level 3 (835 North Michigan Avenue Chicago, IL 60611)

More Info (External Link)
June 8, 2024

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