Almost all of the Filipino Americans have smartphones and access to the internet. Because Filipino Americans are so connected, the overall reach of internet-connected devices among them is higher than among the general public. Given the demographics of connectivity lifestyle, it is no doubt that Filipino Americans’ usage of internet-connected devices out spaces the average US consumer.
The Filipino Americans have a significantly high purchasing power as one of the fastest-growing well-educated groups in addition to the settlement history of their ancestors. It is perceptible that they are one of the first groups who have made themselves at home in the United States.