There is a strange and hollow feeling when we look at our screens today.

Most people see our website as a collection of stories filled with colors, playful texts, and carefully placed buttons. But those of us who worked alongside Cesar Abueg see something else. We see his fingerprints on every pixel.

There is a specific kind of grief in looking at a website that is still running knowing the hands that built it are now lying still. Every time a page loads or a link works perfectly, it feels like a ghost of his intentionality.

The team turned to Cesar instinctively whenever things went wrong. When we faced sudden surges of spam, he was our immediate shield. He was always on the frontline for every bug, error, or enhancement to ensure the user experience was effortless. He may have been our co-founder and Customer Experience Director by title, but in practice, he simply made sure that everyone’s journey with us was exquisite.

His bio humbly described him as a jack-of-all-trades and an advocate for minorities without a voice. To us, he was the man who lived up to those words every single day. We will miss the person who cared about the small things, the details no one sees, because he believed that even the parts hidden from view deserved to be beautiful.

The site is still live. The pages still load. To the rest of the world, nothing has changed. Yet we are navigating a space that feels like it has lost its soul.

Cesar, thank you for keeping us connected. We will keep this company growing. We will keep the site live. But we will never forget that every pixel on this screen is a testament to a man who cares about the foundation as much as the finish.

Rest now, Cesar. The system is stable. Your legacy is secure. We will take the keyboard from here.

Cesar’s celebration of life will be held today, January 30, 2026, in his hometown, Orlando, Florida.

Posted 
Jan 30, 2026
 in 
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