That’s what makes Equinox’s latest global campaign, Question Everything But Yourself, such an interesting case study. The strategy behind it was carefully explained by both the brand and its creative agency. Yet much of the public conversation centered on something else entirely.

Lollapalooza 2026 brought four days of music, big-name headliners, and plenty of memorable moments to Chicago. The festival also featured a strong lineup of Asian and Asian American artists, with several performers making major milestones during the weekend.

From a runway honoring Filipino heritage to an Asian-owned bridal brand redefining wedding fashion, these events offer a different way to experience Chicago Fashion Week. If you're looking to support AANHPI talent or simply discover some of the festival's most unique experiences, here are a few highlights to add to your itinerary.

Step onto Argyle Street on a Thursday evening, and you'll quickly understand why the Argyle Night Market has become a summer favorite. Neighbors gather over dinner, local artists welcome visitors to their booths, live performances fill the street, and for a few hours, everyone feels like part of the community.

Every anime season has its breakout hits, but plenty of fantastic fantasy series quietly slip under the radar. If you've already finished the biggest titles and are looking for something a little different, these five anime deserve a spot on your watchlist. You might end up discovering your next favorite series here.

When you step into the world of family law, you expect to talk about assets, custody, and procedural filings. But for Janice Dantes, founder of Chicago-based Pinay Law, the conversations run much deeper. They are about cultural shame, immigration realities, and holding space for women navigating a system that wasn't built for them.